When an Israeli company nears the sales stage, the debate whether it is time to hire an American CEO almost always begins. A man who knows the target market, has more experience in sales (very few Israeli managers of life sciences companies have reached this stage), and who can open doors. A well-known American CEO signals comfort and reliability to US customers and investors.

“Globes” Speaks to 3 US CEOs appointed to boost marketing at TASE traded medical device companies